In the last 5 years, the Kenyan economy has been experiencing turbulence and the market has been unstable for business. Some businesses have reported losses, others gone under while majority are barely surviving on government ...

KWUST FACULTY PUBLICATION: 2023-2025

THE 6TH KIRIRI WOMEN’S UNIVERSITY OF SCIENCE AND TECHNOLOGY INTERNATIONAL INTERDISCIPLINARY RESEARCH CONFERENCE 28TH & 29TH NOVEMBER 2024

THE 4TH KIRIRI WOMEN’S UNIVERSITY OF SCIENCE AND TECHNOLOGY INTERNATIONAL INTERDISCIPLINARY CONFERENCE 24TH & 25TH NOVEMBER 2022

Organizational structure refers to the formal system of task and reporting relationships that controls, coordinates, and motivates employees so that they cooperate to achieve an organization's goals. This study investigated ...

Brand identity helps a company`s product stand out in a crowded market. It creates a unique identity that customers can easily recognise and differentiate from competitors. A strong brand identity enables customers to ...

Personal traits have a significant effect on contemporary workplace dynamics and employee performance. This study focused on two areas of Kenya's pharmaceutical industry: the relationship between locus of control and ...

The commercial state corporations in Kenya have faced a turbulent period that has seen previous blue-chip companies such as Mumias Sugar, Kenya Airways, Telkom Kenya, and National Bank falter in terms of their performance. ...

The study sought to establish the moderating effect of information quality on the relationship between corporate IT strategy and service delivery of state corporations in Kenya. The unit of analysis was 178 state corporations ...