INFLUENCE OF STRATEGIC RESOURCE MOBILIZATION ON THE PERFORMANCE OF BUILDING CONSTRUCTION COMPANIES IN NAIROBI KENYA

Abstract

In the modern business era, companies across industries are striving to enhance their performance by among other avenues, strategically aligning their leadership to the dynamic global market. Particularly in developing economies marked by rapid infrastructural developments, construction companies are reportedly adopting strategic leadership in an effort to remain competitive with fast advancing building technologies, rising costs of raw materials and shifting consumer demands. In the country however, the sector has been facing declined in performance despite the immense growth in construction projects. This project thus sought to assess the influence of strategic resource mobilization on the performance of building construction companies in Nairobi Kenya. The study was informed by contingency theory. A descriptive and cross-sectional research design was used while the target population comprised of CEOs drawn from 126 registered building construction companies in Nairobi County. The study used a sample size of 96 CEOs, sampled through a combination of stratified random and purposive sampling techniques. A structured questionnaire was used to collect the data. The obtained data was analysed using both descriptive and inferential statistics through Statistical Package for Social Sciences (SPSS) Version 27. The data was presented in frequency tables and pie charts for easier of interpretation. The study found that strategic resource mobilization had a positive and significant influence with the performance of building construction companies in Nairobi Kenya. The study concluded that strategic resource mobilization is critical to any organization because it ensures the continuation of the organization’s service provision to clients and supports organizational sustainability.