Abstract:
The study aimed at assessing the drivers of growth of women-owned micro enterprises in Meru Municipality,
Kenya. The study employed descriptive research design. Self administered questionnaires were used to collect data from
the respondents. Descriptive statistics was used to analyze the data. Analyzed data was presented in the form of
frequency tables, pie charts, bar graphs and percentages. The study concluded that, there is need for women entrepreneurs
to participate in entrepreneurship trainings and beneficial associations. The study recommended that: Private sectors and
NGOs in collaboration with the government should be encouraged to come up with programs of inculcating women
entrepreneurship culture through business conferences, exhibitions, foreign tours. Such forums will act as learning
centres for women entrepreneurs.
