Abstract:
The study had the main objective of analyzing the national strategy implementation effect on Kenya’s global
competitiveness: A case of trade, tourism & investment strategies. The target population was public institutions
and the foreign missions. The respondents were staff both in management and non-management levels involved
in implementation of strategy areas to be evaluated. The data type collected for the study was primary data. The
research instrument used for primary data collection was a semi structured questionnaire that had both open
ended and closed questions. The two predictor variable are said to be correlated if their coefficient of
correlations is greater than 0.5. The correlation matrix also indicated high correlation between the response and
predictor variables, that is, Product strategy with the highest correlation followed by International market
strategy, Investment strategy and Strategic review respectively. The analysis in table shows that the coefficient
of determination (the percentage variation in the dependent variable being explained by the changes in the
independent variables) R2
equals 0.843, that is, Strategic review, International market strategy, Product strategy,
Investment strategy explain 84.3 percent of Kenya's global competitiveness leaving only 15.7 percent
unexplained. The P- value of 0.000 (Less than 0.05) implies that the model of Kenya's global competitiveness is
significant at the 5 percent significance. All the independent variables were also linearly related with the
dependent variable thus a model of four predictor variables could be used to rate Kenya's global competitiveness.
The study found out that there exist a significant relationship between Strategic review, International market
strategy, Product strategy, Investment strategy and Kenya's global competitiveness.
