Abstract:
The main goal of strategic recruitment and selection is about finding the best recruitment sources, hiring the best
talents and keeping the organisation competitive on the job market and retain its best employees. This process
helps to set and achieve the right limits. This study sought to analyze the effect of employee recruitment
strategies on employee retention at Equity bank in Kenya. The general objective of this study is to analyse the
effect of employee recruitment strategies on employee retention at Equity Bank, Kenya. The study adopted
descriptive survey design and the target population consisted of all managers at the head office, and managers at
branches (branch manager, operations manager, credit manager, customer service manager, agent manager, and
relationship manager) recruited or promoted over 2 years ago, categorized according to the recruitment strategy
applied, as tabulated in the sampling frame below. The questionnaire was pre-tested on a pilot respondent who
are not part of the study respondents but knowledgeable in the study aspects in order to ensure their validity and
relevance. Secondary data was extracted from annual reports, publications and documentary analysis was used
to gather background information by reviewing literatures relevant to the study. Reviews of the measures used
to measure the study variables were also be used to construct the questionnaire to ensure face and construct
validity. The data collected was then analyzed using descriptive and inferential statistics. Cronbach’s alpha
coefficient was used to measure the reliability of the scale, which will be used to assess the interval consistency
among the research instrument items. Employee recruitment strategies were found by this study to have a
positive and significant effect on the employee retention at Equity bank in Kenya.
