STRATEGIC MARKETING PRACTICES ADOPTED BY MICRO AND SMALL BARBER ENTERPRISES IN MASABA NORTH DISTRICT, KENYA

Ongoto, Henry K.

dc.contributor.author	Ongoto, Henry K.
dc.date.accessioned	2020-01-15T06:55:57Z
dc.date.available	2020-01-15T06:55:57Z
dc.date.issued	2015-10-02
dc.identifier.issn	2411-7323
dc.identifier.uri	http://localhost:8282/xmlui/handle/123456789/200
dc.description.abstract	The motivation of this study was the fact that in the face of the current high unemployment and economic hardship small business experience that has enabled many large companies to flourish. Studies have established that currently many school leavers have found micro and small businesses a major stepping stone to counter long periods wasted before job acquisition or any further training. The study aimed at investigating the strategic marketing practices adopted by Micro and Small barber Enterprises in Masaba North District, Kenya	en_US
dc.description.sponsorship	Author	en_US
dc.language.iso	en	en_US
dc.publisher	Sage Global Publishers	en_US
dc.subject	Strategic management Marketing	en_US
dc.subject	Micro and Small Enterprises	en_US
dc.title	STRATEGIC MARKETING PRACTICES ADOPTED BY MICRO AND SMALL BARBER ENTERPRISES IN MASABA NORTH DISTRICT, KENYA	en_US
dc.type	Article	en_US