STRATEGIC MARKETING PRACTICES ADOPTED BY MICRO AND SMALL BARBER ENTERPRISES IN MASABA NORTH DISTRICT, KENYA

Abstract

The motivation of this study was the fact that in the face of the current high unemployment and economic hardship small business experience that has enabled many large companies to flourish. Studies have established that currently many school leavers have found micro and small businesses a major stepping stone to counter long periods wasted before job acquisition or any further training. The study aimed at investigating the strategic marketing practices adopted by Micro and Small barber Enterprises in Masaba North District, Kenya