STRATEGIC OPTIONS FOR CREATING COMPETITIVE ADVANTAGE FOR YOUTH ENTERPRISES IN KENYA. A SURVEY OF YOUTH ENTERPRISES IN MURANG’A COUNTY.

Abstract

The Youth Enterprises have to survive in the global economic environment through defining the areas in which they can achieve the superior results and on them base their complete business. This article discusses the back ground information regarding youth enterprises in relation to vision 2030 and the global trends on SMES competitiveness as well as regional trends on SMES competitiveness. The research objectives are the effects of collaborative networks, innovation, product diversification and entrepreneurial skills on competitive advantage of youth enterprises. Conceptual framework focuses on both independent and dependent variables, independent variables namely; collaborative networks, innovation, product diversification and entrepreneurial skills; dependent variable namely competitive advantage. The purpose of this article is: to unite and to expand the existing cognitions about the concept of collaborative networks, innovativeness, product diversification, and entrepreneurial skills; propose the universal model for the process of transformation of implementing these concept and to point on the guidelines which should follow these concepts.