EFFECTS OF FIRM LEVEL CHARACTERISTICS ON MARKETING EFFECTIVENESS AMONG MICRO AND SMALL ENTERPRISES IN KITUI COUNTY – KENYA

Mwangulu, Johnester,A. Dr.

dc.contributor.author	Mwangulu, Johnester,A. Dr.
dc.date.accessioned	2017-04-19T08:48:00Z
dc.date.available	2017-04-19T08:48:00Z
dc.date.issued	2016
dc.identifier.issn	2105 6008
dc.identifier.uri	http://hdl.handle.net/123456789/178
dc.description	This is an article in the journal Ijbsse based from the Authors PHD Thesis	en_US
dc.description.abstract	The study examined the effects of firm level characteristics on marketing effectiveness among Micro and Small Enterprises in Kitui County in Kenya, The study was conducted on the basis of Resource, Human capital theories, Dynamic capabilities and Technology diffusion theory. The research used cross sectional survey. The target population was 3,200 Micro and Small Enterprises in Kitui County in the main sub-counties of the County. the study found that financial resources, human resources, firm size, manegerial skills and technology positively influences marketing effectiveness among micro and small enterprises in Kitui County	en_US
dc.description.sponsorship	Athour	en_US
dc.language.iso	en	en_US
dc.publisher	Ijbsse	en_US
dc.subject	Firm Level Characteristics	en_US
dc.subject	Marketing effectiveness	en_US
dc.subject	Micro and Small Enterprises	en_US
dc.subject	Micro and Small Enterprises	en_US
dc.title	EFFECTS OF FIRM LEVEL CHARACTERISTICS ON MARKETING EFFECTIVENESS AMONG MICRO AND SMALL ENTERPRISES IN KITUI COUNTY – KENYA	en_US
dc.type	Article	en_US