Research Papers and Articles

INFLUENCE OF MARKET PENETRATION STRATEGY ON GROWTH OF RESTAURANTS IN NAIROBI COUNTY

Sun, 01 Jan 2023 00:00:00 GMT

INFLUENCE OF MARKET PENETRATION STRATEGY ON GROWTH OF RESTAURANTS IN NAIROBI COUNTY Gikunda, Muguna J.; Muchai, Peter; Muema, Wilson Failure of application of market penetration strategy is the lead cause of poor growth of restaurants across Nairobi County, specific adaptation of this marketing strategy can create advantage over the larger market; adjust the price levels; increase rate of consumption; take competitors customers; or convert nonusers of the product or service. Out of desperation, managers stuck to non-traditional methods of operation without adapting to the current changes in business environment to improve efficiency and effectiveness. However, there is minimal data in Kenya and Nairobi County to help managers penetrate new markets. The objective of this study was to determine the perceived influence and possible effect of market penetration strategy on restaurant growth in Nairobi County. Descriptive survey was utilized to enable reveal the underlying problem in restaurant growth. Purposive sampling technique was used to carry out the census. Data was obtained from 30 respondents (food and beverage managers) using questionnaires administered through drop-and-pick method. It was cleansed, coded and manually keyed in SPSS version 26, then summarized using frequency and percentages and presented using tables and charts. Results indicated a significant association between market penetration strategy and the restaurant growth in Nairobi County. Factors found to have strong influence on market penetration were; sales promotions 18(78.2%); free trial offers and give-a ways 18(78.222%); credit terms on products or services provided 19(82.6%); PR strategies of marketing 20(86.9%); mail or telemarketing strategies 21(91.3%); and bought a competitor company or restaurant 19(82.6%); decision generated from Boston Matrix to decide whether the product or service is worthy continued investment or must be disregarded 20(86.9%). Market penetration strategy was found to be statistically significant and positively related to restaurant growth Y(β2 =0.766, P=.001). The study concludes that market penetration strategy is statistically significant in assessing the restaurants’ growth.

BETWEEN KINSHIP AND INDIVIDUALISM REIMAGINING COMMUNALITY IN KENYATTA UNIVERSITY CHRISTIAN UNION

Wed, 01 Jan 2025 00:00:00 GMT

BETWEEN KINSHIP AND INDIVIDUALISM REIMAGINING COMMUNALITY IN KENYATTA UNIVERSITY CHRISTIAN UNION Kioko, Stephen This study examines how communality is being reimagined within university Christian student organizations, focusing on the Kenyatta University Christian Union (KUCU). Against the backdrop of rapid technological change and shifting generational values, it explores how KUCU navigates the tension between traditional African communal philosophies and contemporary individualism. Historically, African societies fostered deep daily connections rooted in shared language, culture, and religion. In contrast, KUCU operates within a diverse academic environment, where students differ in ethnicity, faith, and discipline. Using Optimal Distinctiveness Theory (ODT), which balances the human need for belonging and uniqueness, the study investigates KUCU’s strategies for cultivating solidarity and inclusion. Employing ethnographic methods, including interviews, observations, and focus groups, it addresses three core questions: How does KUCU foster communality? What integrative practices support its diverse membership? And how does it draw from African communal traditions? The findings argue that communality within KUCU is dynamic and adaptive, reflecting a postmodern model of integration where individuality and collective identity are continuously negotiated.

INFLUENCE OF INTERNET BANKING TECHNOLOGY ON LOAN PERFORMANCE OF DEPOSIT-TAKING SACCOS IN NAIROBI CITY COUNTY, KENYA

Mon, 01 Dec 2025 00:00:00 GMT

INFLUENCE OF INTERNET BANKING TECHNOLOGY ON LOAN PERFORMANCE OF DEPOSIT-TAKING SACCOS IN NAIROBI CITY COUNTY, KENYA Nyamai, Joseph Mwaniki; Kirimo, Enid; Ajwang, Lucy Technological advancements in the digital financial sector have enabled financial institutions to enhance operational efficiency while prioritizing customer needs. This study aimed to examine the effect of internet banking technology on loan performance among Deposit- Taking Savings and Credit Cooperative Organizations (DT SACCOs) in Nairobi City County. Specifically, the study explored how digital financial innovations influence the loan performance of DT SACCOs. Previous research underscored the importance of adopting financial innovations in the financial services industry. To establish the research gaps and theoretical foundation, the study reviewed the diffusion of innovation theory along with relevant literature. A descriptive research design was employed, targeting a sample of 70 respondents comprising members of the board of management and staff from forty DT SACCOs within Nairobi City County. Out of the 70 distributed questionnaires, 63 were completed and returned, yielding a response rate of 90%. The analysis revealed that most respondents acknowledged a significant influence of internet banking technology on loan performance in DT SACCOs, with a mean score of 4.18. Regression analysis and hypothesis testing further confirmed that the implementation of digital financial innovations in loan processes positively influences loan performance. Based on these findings, the study recommends that DT SACCOs adopt internet banking technology to enhance their loan portfolio performance, especially as the financial sector increasingly transitions toward a digital environment.

SPIRITUAL CARE PROGRAMS AND RECIDIVISM PREVENTION AMONG THE PRISON INMATES IN SELECTED PRISONS IN NAIROBI COUNTY, KENYA

Wed, 01 Jan 2025 00:00:00 GMT

SPIRITUAL CARE PROGRAMS AND RECIDIVISM PREVENTION AMONG THE PRISON INMATES IN SELECTED PRISONS IN NAIROBI COUNTY, KENYA Mutia, Abraham Eskuri The aim of the prisons is rehabilitation and reintegration of offenders to the community. Despite going through the prisons, a great number of offenders still commit crime and are convicted again. The study was done to assess the role of spiritual care programs employed in addressing recidivism among the inmates in Nairobi Kenya. The study was guided by Reintegration theory and Cognitive behavior theory. A convergent parallel research design- Mixed method research approach was adopted. Six prisons with inmates serving up to 10 years were selected purposively, simple random sampling techniques was used to select 323 re- offenders, 36 leaders of the inmates was selected purposefully and 22 Key informants from prison administration and 4 probation officers selected purposively. The study used questionnaires, focus group discussion schedules and interview guides in data collection. Descriptive and inferential statistics was used to analyze quantitative data, Qualitative data was analyzed through thematic analysis and presented through verbatim. The study found a weak positive overall correlation .0 95 which was statistically significant as (P-Value=0.000 < 0.05)