Karemu, Grace; Yusuf, Amira; Buuni, Hussein Eng.; Kiiru, Grace Dr.
(IOSR Journal of Business and Management (IOSR-JBM), 2015)
The study examined effect of Porter’s generic competitive strategies and its effects on the performance of Somaliland Beverage Industry (SBI) in Somaliland. The study found out that the cost leadership, differentiation, ...